John Pasquale and Pep Real Estate: Grandmasters of Pop-Ups
Amongst the myriad of Real Estate in the New York City area, Pep Real Estate co-owned by John Pasquale stands out amidst the rest. Aside from the fact that the Soho area (one of the most desirable in the world) has been in the Pasquale family for decades, Pep Real Estate corners the market on pop-up spaces. Pop-ups are a growing real estate trend that has gained momentum in the urban landscape. It’s all about creating temporary spaces that leave a lasting impression for retailers, galleries, events, and boutique installations.
These spaces are short-term and can last a few days to several months but have a high impact while they exist. They are great for small businesses and start-up’s because they are budget admirable and a great way to test the market. They are a Disneyland for creativity and allow for experimentation without the commitment of traditional leases. They reflect the changing phase of retail where novelty is almost as important as the product, as well as generating Buzz and social media interest. They can breathe new life into vacant areas and can even become cultural landmarks contributing to the cultural tapestry of the city. Also, temporary, they leave permanent impressions on the landscapes of the city, and on the minds of the people who inhabit them, as it’s good to remember that the most impactful thing is all those that don’t stick around forever according to real estate broker Bryant Beltran.
Pep Real Estate has become an essential contribution to the pop-up trend in the Soho area, the West Village, and Brooklyn. The cool and unique aspect of the Pep pop-up concept is that in certain cases the will trade some of the expense for a co-publicity opportunity. Co-owner John Pasquale has an open mind and open heart especially when it comes to the entertainment industry. The Soho location of Manhattan is already an area that prides itself on its designer names, its boutique retail, its artsy spirit, its barrage of galleries and array of gourmet restaurants.
If the pop-up idea is a curiosity and something you would like more information on you can contact John https://www.peprealestate.com. You can also virtually view the available properties on that website. Pep Real Estate does more pop-ups than most and are more flexible and creative with their spaces.
