The Event Popup

Short-term SoHo spaces for releases, showcases, private events, and production.

Short-term venues and event production

SoHo locations for launches, exhibitions, private events, and filmed productions.

The Event Popup offers short-term venue rentals in SoHo, including street-level galleries, penthouses, lounges, and larger event settings. Production services can be added according to the event brief.

Primary use: Short-term events and activations
Locations: Wooster, Mercer, Crosby, and Howard Streets
Event types: Launches, exhibitions, dinners, filming
Support: A/V, lighting, furniture, catering, staffing

About the venture

History, work, and current focus.

Why the business exists

Brands, artists, producers, and private hosts often need a well-located venue for days or weeks rather than years. The Event Popup packages short-term access with practical production planning so clients can evaluate a location and its operating requirements together.

What can be arranged

The public portfolio includes Urban Gallery, Penthouse Factory, Exhibition Lounge, and other downtown properties. Depending on the project, the team can discuss audio, video, lighting, internet, staging, furniture, catering, valet, photography, and film support.

Availability, capacity, pricing, access hours, insurance, and vendor requirements are confirmed for each booking.

Next step

Follow the venture or start a relevant conversation.

See available venues Plan an event

Public record

Public information changes. Confirm current terms and availability with the venture directly.

More of John’s work.

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